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Crep Protect

The World’s Ultimate Sneaker Care Brand
Shopify Plus

Since humble beginnings and inception in 2012, Crep Protect has become the world’s fastest growing sneakers care brand, constantly bringing the most innovative products and collections to the market.

Open Website

Achievements that we’re proud of

+32%
Conversion rate
+141%
Order amount
+20%
Average order value
Challenge

The existing website struggled with converting visitors into customers. Our goal was to identify the barriers to conversion and implement effective solutions. Slow-loading pages deterred potential customers and affected SEO rankings. We aimed to optimise the site's speed to enhance user experience. Also, with mobile users on the rise, it was essential to provide a seamless mobile experience.

Industry
Shoe Care
/
Retail
/
Lifestyle
Services
CRO
/
Apps Integrations
/
SEO optimisation

What We Did?

Crep Protect main focus was to increase conversion rate, so we conducted CRO Audit to identify pain points, then integrated suitable solution.

Custom Product Listing Page

Custom Product Listing Page

We implemented a tailored product listing page functionality with advanced backend logic. This allowed for diverse product selling options, including bundled products, quantity discounts, product availability based on warehouse stock levels, and flexible shipping options (hazardous/non-hazardous products). Now, Crep Protect customers have more choices and flexibility while selecting a shoe care.

Third-party Tools Integration

Third-party Tools Integration

We seamlessly integrated third-party tools and platforms to streamline operations. This included our partners' help with custom shipping and taxation solutions to optimise logistics and financial processes. Additionally, we implemented Gorgias for efficient customer support, addressing a range of inquiries, from general assistance to order tracking and refunds.

SEO Improvements

SEO Improvements

To boost online visibility, we focused on optimising product listings for search engines. This involved refining the SEO page structure and enhancing metadata schemes. These improvements ensured that Crep Protect products were more discoverable by potential customers.

Enhanced Mobile  User Experience

Enhanced Mobile User Experience

To boost online visibility, we focused on optimising product listings for search engines. This involved refining the SEO page structure and enhancing metadata schemes. These improvements ensured that Crep Protect products were more discoverable by potential customers.

The Results

Through meticulous technical research and optimisations, we successfully addressed the issue of low page loading speed. The project successfully enhanced the mobile user experience. This has become increasingly important in the digital age, ensuring that the Crep Protect website is user-friendly and functional for mobile users. Integration with third-party tools for shipping, taxation, and customer support streamlined processes and enhanced customer service.

Happy customers, our biggest award!

As expected from the team, the project was completed on time and we launched the website earlier than expected. Our main goal was to improve the user interface and features of our web portal. The brand personality, look and feel of the brand were well expressed through various web portal strategies and applications, marketing ad campaigns and SEO content, resulting in a 270% increase in website traffic and a 2% increase in conversation rate.

Clutch
Vincent Moine
Director, Beauty Company

What struck us most about Fourmeta was their unwavering commitment to meeting challenging deadlines and seamlessly aligning with our brand identity guidelines. They demonstrated a unique combination of creativity and technical expertise, which translated into exceptional web development and design solutions. Their dedication to innovative projects, like the Smarthost Interactive Map Platform, highlights their forward-thinking approach.

Clutch
Aza Rahmanov
CEO & Co-Founder, Smarthost

What impresses us most about Fourmeta is their innovative approach to technology. They were among the pioneers in using Shopify's Hydrogen, aligning with our goal of delivering a unique and cutting-edge digital experience. The workflow between our teams was highly effective. Fourmeta Agency understood our vision and executed it flawlessly. They were receptive to our ideas and ensured they were brought to life on the website. The delivery is usually on time, and if it is not, there is always great communication about it.

Clutch
Oscar Modigliani
Marketing Director, Dan John

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