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Josh Wood Colour

Shopify Plus
Headless Build

"The King of Colour" - The Times Josh Wood’s genius at creating perfect hair colour has made him one of the most sought-after colourists in the world.

Open Website

Achievements that we’re proud of

2400+
Subscriptions enabled
100%
Website Speed Increase
+21%
Increase in conversion rate
Challenge

The Josh Wood team felt their site had fallen behind the curve in terms of its design, functionality and optimisation. They needed to increase conversion rate, website speed, and brand loyalty and add more features and flexibility. Josh and his team approached Fourmeta to help recreate their unique salon experience for their digital clientele.

Industry
Fashion
/
Retail
/
Lifestyle
Services
CRO
/
UX Design
/
Headless eCommerce
/
Retainer
/
Apps Integration

What We Did?

Josh Wood's main focus was improving the conversion funnel and user experience, so we redesigned the site from the ground up and saw amazing results.

Shopify Headless eCommerce

Shopify Headless eCommerce

By choosing a headless configuration, Josh Wood could leave behind a monolithic platform, overcoming the challenge of a lack of functionality. Headless promises expect super-fast load times, better SEO, incredible user experiences, and more conversions. However, the journey of going headless was not straightforward and required meticulous planning and execution.

Miracle system

Miracle system

To help recreate the Josh Wood Salon Miracle System salon experience for their online clientele, we developed a virtual master colourist wizard. The wizard expertly guides clients as they input details about their hair, including type, length, and shade. Clients receive perfectly tailored product recommendations.

Subscription Service

Subscription Service

Josh Woods online clientele need never miss a shade, with Miracle System salon-perfect colour delivered automatically on subscription. Expert results, and hassle free billing and shipping.

Online consultations

Online consultations

Online clientele skip the salon waitlist and get expert hair colour advice anytime, anywhere! Josh Wood's online consultations put the world's best colourists just a fingertip away. Users schedule a one-on-one chat with a colour expert at their convenience – all from the comfort of home.

The Miracle System Experience

Services created

A consultation booking service where users reserve a time slot to converse with a colour expert.

A subscription service where users can receive an automatic shipment with their desired hair colour.

The Results

Fourmeta collaborated with Josh Wood Colour to achieve incredible results:

Global Reach - extended Josh Wood's expertise beyond salons, reaching hair enthusiasts worldwide

Virtual Salon Experience - created a personalised and exclusive online consultation platform

Speed Optimization - faster website loading times for a smoother experience

Conversion Growth - significant increase in online orders and sign-ups

Data-Driven Design - meticulous research and testing ensured a seamless and intuitive user journey

Brand Loyalty Boost - Stronger connection with existing clients and new audiences

Client says

They pull out all the stops to meet deadlines and deliver what we need every time. Thanks to Fourmeta’s work, page speed on the site has increased 100%, and their Lighthouse report score has also improved. The team developed a custom frontend web app using React. They also built a headless API-based Shopify stack.

We migrated from a Shopify template solution into the web app Fourmeta developed in order to increase our platform’s speed.
They’ve also helped us with design and user research at points when we’ve needed custom development.

Josh Wood Colour
Director, Beauty Company

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