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Dan John

Shopify Plus
Headless Build

Dan John is dedicated to “magnifique”, high quality menswear. The brand was born in Rome, so you can expect nothing less.

Open Website

Achievements that we’re proud of

Сustomer retention
Сonversion rate
Average order value

Dan John, founded in Rome, 1855. The celebrated Italian fashion brand, renowned for their distinctive style and contemporary collections, desperately needed a fresh eCommerce site fit for the 21st century. A site that represented the brand's long heritage in the industry yet with a crisp contemporary edge....much like a fine Italian suit.

UX Design
Headless eCommerce

What We Did?

Working with the Dan John team, we needed to fuse the latest headless technology with their 170 years of tradition, providing their online clientele with the same impeccable in-store service experience.

Enhanced Navigation

Enhanced Navigation

We created a user-centric navigation system that allows customers to effortlessly explore Dan John's extensive range of products. Our design ensures that shoppers can easily find what they're looking for, whether it's a classic Italian suit or a modern accessory. We organised products into clearly defined categories, making it simple for visitors to browse through the collection.

Headless Development

Headless Development

The Dan John team wanted a website that not only looked stunning but also performed flawlessly. With headless development, we were able to achieve just that. We separated the design and user interface from the backend, enabling faster load times, smoother navigation, and enhanced functionality. Headless architecture ensures that the website is ready for omnichannel retailing. Customers can shop from any device, whether it's a desktop, smartphone, or tablet.

Online Look Builder

Online Look Builder

Imagine a virtual dressing room where you can mix and match different pieces of clothing, experiment with styles, and curate your perfect outfit without physically trying anything on. Dan John wanted to bridge the gap between the physical store experience and online shopping, and the Online Look Builder was the answer. It's a win-win: customers get to explore different styles, and Dan John benefits from extended website visits.

The Mix & Match Experience

Go to live version
Development approach

Shopify Headless + 
Strapi Headless CMS =

Custom Product listing page with filters for Suits category implemented


Multi-language with Strapi and Custom dynamic Front page implemented


Blazing fast loading speeds without page reload where possible


Loyalty Program by LoyaltyLion integrated into customer’s profile


Mobile UX optimised for seamless customer journey and CR


Multi-language with StrapiMix & Match look builder based with a dynamic preview and shopping cart integrated


The Results

Much like a fine suit, a great website is a work of art; it tells a story about who you are and what you stand for. It's been a proud moment for us to bring an iconic Italian fashion house into the 21st century, reshaping Dan John’s online presence and appealing to a completely new, discerning demographic leading to a major uptick in online sales.

Client says

“Our customers love it, our conversion rates are high, and we believe there's more success to come. We've built a store that won't need renovations for a very long time.”

Oscar Modigliani
Marketing Director, Dan John
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Just a few of our favourite projects…