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001

Looking for an award winning Shopify Plus agency?

Upgrade to Shopify Plus with Fourmeta, a leading Shopify Plus agency. We are a full service agency and accredited Shopify experts who specialise in creating customised solutions that convert!
002

Turbocharge your conversions in just 60 minutes!

Get in touch today and receive a FREE workshop session with a Shopify expert worth £250! We'll identify engagement gaps, create solutions, and share immediate fixes to boost your conversion rates.
003

With a wide portfolio of clients, we're the go-to agency for all things digital.

Wherever you're based and whatever sector you operate in, from startup to massive enterprise - share your ideas, and bring us your challenges.
Contact us
All Services
All Services
001

Looking for an award winning Shopify Plus agency?

Upgrade to Shopify Plus with Fourmeta, a leading Shopify Plus agency. We are a full service agency and accredited Shopify experts who specialise in creating customised solutions that convert!
002

Turbocharge your conversions in just 60 minutes!

Get in touch today and receive a FREE workshop session with a Shopify expert worth £250! We'll identify engagement gaps, create solutions, and share immediate fixes to boost your conversion rates.
003

With a wide portfolio of clients, we're the go-to agency for all things digital.

Wherever you're based and whatever sector you operate in, from startup to massive enterprise - share your ideas, and bring us your challenges.
Close menu
All Services
All Services
001

Looking for an award winning Shopify Plus agency?

Upgrade to Shopify Plus with Fourmeta, a leading Shopify Plus agency. We are a full service agency and accredited Shopify experts who specialise in creating customised solutions that convert!
002

Turbocharge your conversions in just 60 minutes!

Get in touch today and receive a FREE workshop session with a Shopify expert worth £250! We'll identify engagement gaps, create solutions, and share immediate fixes to boost your conversion rates.
003

With a wide portfolio of clients, we're the go-to agency for all things digital.

Wherever you're based and whatever sector you operate in, from startup to massive enterprise - share your ideas, and bring us your challenges.
Close menu
Works
About
Insights

Shopify B2B Agency for wholesale brands - with or without Plus

Native Shopify B2B is no longer Plus-only. We help wholesale and hybrid B2B/DTC brands choose the right Shopify plan, build the buyer experience and connect it to their ERP, PIM, CRM and fulfilment stack.
Get a B2B plan-fit assesment
Shopify Page Speed Optimization
Plus is no longer the starting point

Since 2 April 2026, Shopify Basic, Grow and Advanced include core native B2B capabilities at no additional feature charge.

These include company profiles and locations, up to three active B2B market catalogues, quantity rules, volume pricing, net payment terms, purchase order numbers, vaulted cards, reordering and Shopify Flow automation. Shopify Plus remains the right choice for businesses that require unlimited or company-specific catalogues, deposits, partial payments, payment requests per fulfilment and deeper B2B-specific storefront customisation.

When Shopify B2B without
Plus is enough?

Basic, Grow or Advanced can be enough when your wholesale model uses a limited number of pricing structures and relatively standard buying workflows.

One blended B2B and DTC store.

001

Three or fewer market-level B2B catalogues.

002

Minimum, maximum and incremental quantity rules.

003

No requirement for customer-specific catalogues.

004

Volume pricing and price breaks.

005

Self-service ordering and reordering.

006

Net payment terms.

007

Standart Shopify Flow automation.

008

Standard company and location accounts.

009

No deposits or partial-payment workflows.

010

Why Shopify Advanced is
the better middle ground?

Advanced is appropriate when you need the core non-Plus B2B toolkit plus contextual storefront and checkout experiences configured through Shopify Markets. It can suit international or hybrid B2B/DTC brands that need differentiated content, products or checkout behaviour by market.
Get your B2B consultation

When Shopify Plus becomes commercially necessary?

More than three active B2B catalogues.

001

or catalogues assigned directly to individual companies or locations.

Customer-specific pricing.

002

and deposit requirements.

Customer-specific pricing.

002

and deposit requirements.

Different theme experiences for B2B and DTC customers.

003

or dedicated B2B expansion-store architecture.

Multiple legal entities or more complex organisation management.

004

or complex sales representative and approval workflows.

Advanced checkout customisation.

005

and high-volume ERP, EDI or multi-market requirements.

What we design and build for Shopify B2B?

Where Shopify B2B still
needs architectural planning?

B2B subscriptions are not natively compatible.

Or some third-party apps are not B2B-compatible.
001

Accelerated checkouts such as Shop Pay, Apple Pay and Google Pay are not compatible with B2B checkout.

+ RFQ, quote and approval workflows may require apps or custom development.
002

Legacy customer accounts cannot be used.

and ERP and EDI integrations require ownership of data mapping and failure handling.
003

Customer-specific catalogues require Plus.

Blended stores need strict discount and product-visibility controls.
004

Not sure whether you need
Shopify Plus?

Get a B2B Plan-Fit and Architecture Review. We’ll assess your catalogues, pricing, payment workflows, buyer accounts and integrations, then recommend the lowest Shopify plan that can support the model properly.
Request my B2B assessment
AI-powered, eCommerce-specific.

Why wholesale brands
choose Fourmeta?

Every step we take, we take with AI.

20+ years
in eCommerce.

100+ Shopify sites
launched.

60+ specialists
on board.

90% client retention
over 10 years.

Frequently asked questions

Is Shopify B2B available without Shopify Plus?

Yes. Since April 2026, Shopify B2B has been available on Basic, Grow, Advanced and Shopify Plus. Non-Plus plans now include core native B2B capabilities such as company accounts, wholesale catalogues, quantity rules, volume pricing, net payment terms and self-service ordering. Shopify Plus is required only for certain advanced requirements.

What Shopify B2B features are included on Basic and Grow?

Basic and Grow include company profiles and locations, buyer permissions, up to three active B2B market catalogues, quantity rules, volume price breaks, net terms, payment reminders, vaulted credit cards, purchase order numbers, draft-order workflows, quick order lists, reordering and Shopify Flow automation.To use B2B catalogue features on these plans, the store must use the new Shopify Markets and new customer accounts.

When is a non-Plus Shopify plan enough for B2B?

Basic or Grow can be sufficient when you operate a blended B2B and DTC store, require no more than three market-level catalogues and use relatively standard wholesale workflows.A non-Plus plan is often enough when you do not require customer-specific catalogues, deposits, partial payments or extensive B2B-specific storefront customisation.

When should a B2B business choose Shopify Advanced?

Shopify Advanced is the middle ground for businesses that need the core non-Plus B2B features plus contextual storefront and checkout experiences through Shopify Markets.It can suit international or blended B2B/DTC businesses that need different content, products or checkout experiences by market but do not need unlimited or company-specific catalogues.

How many B2B catalogues can I create without Shopify Plus?

Basic, Grow and Advanced support up to three active B2B catalogues assigned through Shopify Markets. These catalogues can be used for different wholesale segments, regions or pricing structures.Shopify Plus supports unlimited catalogues and allows catalogues to be assigned directly to individual companies and company locations.

Does Shopify B2B support net payment terms?

Yes. Net payment terms are native on Basic, Grow, Advanced and Shopify Plus. You can assign payment terms to company locations, create orders with future payment due dates and send payment reminders. Custom credit approval, credit-limit or invoice workflows may still require an app, integration or custom development.

Can Shopify manage B2B and DTC sales in the same store?

Yes. Shopify supports a blended storefront in which wholesale and retail customers use the same store but receive different pricing, products and buying experiences after signing in.A blended setup reduces duplicated administration, but catalogue assignment, discount eligibility, customer access and payment methods must be configured carefully to prevent B2B terms from appearing to retail customers.

Can Shopify B2B integrate with an ERP, PIM, CRM or EDI system?

Yes. Shopify can connect to ERP, PIM, CRM, finance, fulfilment and EDI systems through existing integrations, APIs or custom applications.A successful integration requires more than connecting two platforms. Company records, catalogue pricing, inventory, payment terms, orders, fulfilment statuses and error-handling processes must be mapped and tested properly.

How much does Shopify B2B cost?

Core Shopify B2B features are included at no additional feature charge on Basic, Grow, Advanced and Shopify Plus. Your total cost depends on the Shopify subscription, transaction structure, apps, custom development, migration and systems integrations.Shopify Plus pricing and any applicable B2B platform fees should be confirmed directly with Shopify for your market and contract. Fourmeta can provide a separate implementation estimate after reviewing your requirements.

Just a few of our favourite projects…