By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
All Services
001

Looking for an award winning Shopify Plus agency?

Upgrade to Shopify Plus with Fourmeta, a leading Shopify Plus agency. We are a full service agency and accredited Shopify experts who specialise in creating customised solutions that convert!
002

Turbocharge your conversions in just 60 minutes!

Get in touch today and receive a FREE workshop session with a Shopify expert worth £250! We'll identify engagement gaps, create solutions, and share immediate fixes to boost your conversion rates.
003

With a wide portfolio of clients, we're the go-to agency for all things digital.

Wherever you're based and whatever sector you operate in, from startup to massive enterprise - share your ideas, and bring us your challenges.
Works
About
Insights
Contact us
All Services
001

Looking for an award winning Shopify Plus agency?

Upgrade to Shopify Plus with Fourmeta, a leading Shopify Plus agency. We are a full service agency and accredited Shopify experts who specialise in creating customised solutions that convert!
002

Turbocharge your conversions in just 60 minutes!

Get in touch today and receive a FREE workshop session with a Shopify expert worth £250! We'll identify engagement gaps, create solutions, and share immediate fixes to boost your conversion rates.
003

With a wide portfolio of clients, we're the go-to agency for all things digital.

Wherever you're based and whatever sector you operate in, from startup to massive enterprise - share your ideas, and bring us your challenges.
Close menu
Works
About
Insights
NY
00:00
uk
00:00

Functional Patterns

The Future of Human Health and Fitness
Shopify Plus

Functional Patterns, founded in 2009, is becoming the new industry standard of human health and fitness. They bring symmetry and muscular balance to people enabling them to move & look better.

Open Website

Achievements that we’re proud of

+38%
Conversion rate
+270%
Website speed
+23%
Engagement rate
Challenge

We needed to strike a balance between effectiveness in conversion and customisation within the limitations of Shopify Liquid. Moreover, reflecting the progressive essence of Functional Patterns through design presented an additional hurdle. Our solution involved strategic content placement, design solutions leveraging Shopify Liquid, and progressive visual storytelling to overcome these challenges.

Industry
Fitness
/
Service
/
Lifestyle
Services
Shopify Development
/
Shopify Liquid
/
UX/UI Design

What We Did?

We developed the website using Custom Fields in Shopify, allowing for tailored functionality and better user experience.

Enhanced Navigation

Conversion-Focused

Our solution leveraged well-known eCommerce strategies, incorporating elements such as red colour accents in the UI Kit, strategically placing them to catch the eye and guide users toward conversion. Additionally, we implemented discounts to create a sense of urgency and included customer reviews for added social proof, enhancing trust and credibility.

Headless Development

Educational Content

In our quest to promote fitness services, especially the innovative Functional Patterns, we understood the power of education. That's why we didn't just sell courses; we created an immersive experience. Picture this: dynamic videos, insightful eBooks, and expert tips, all carefully curated to ignite curiosity and empower potential customers. Because when it comes to fitness, knowledge is the ultimate motivator!

Online Look Builder

Regen Trainer Customiser

More than just courses, our client offers top-of-the-line equipment for training needs, including the Regen Trainer. To promote it, we created Tesla-like customiser, where every person can tailor-make the perfect Trainer to suit their preferences. Whether it's for in-home workouts or gym sessions, designed for women or men, our customiser ensures that every individual can create their ideal fitness companion.

Regen Trainer Customiser

Functional Patterns

Regen trainer

Custom size. Customers can choose the size that fits the space and training needs seamlessly.

Become Pro. With our Pro feature selector, people can add weight without actually adding weight, thanks to three levels of inertia built into the same machine.

The Results

Using best eCommerce strategies and meticulous execution, we achieved unprecedented conversion rates and expanded reach. User-centric design and immersive browsing experience enhanced engagement and drove measurable growth. This project sets a new standard for e-commerce success, showcasing Shopify's potential as a platform for service sales.

Happy customers, our biggest award!

As expected from the team, the project was completed on time and we launched the website earlier than expected. Our main goal was to improve the user interface and features of our web portal. The brand personality, look and feel of the brand were well expressed through various web portal strategies and applications, marketing ad campaigns and SEO content, resulting in a 270% increase in website traffic and a 2% increase in conversation rate.

Clutch
Vincent Moine
Director, Beauty Company

What struck us most about Fourmeta was their unwavering commitment to meeting challenging deadlines and seamlessly aligning with our brand identity guidelines. They demonstrated a unique combination of creativity and technical expertise, which translated into exceptional web development and design solutions. Their dedication to innovative projects, like the Smarthost Interactive Map Platform, highlights their forward-thinking approach.

Clutch
Aza Rahmanov
CEO & Co-Founder, Smarthost

What impresses us most about Fourmeta is their innovative approach to technology. They were among the pioneers in using Shopify's Hydrogen, aligning with our goal of delivering a unique and cutting-edge digital experience. The workflow between our teams was highly effective. Fourmeta Agency understood our vision and executed it flawlessly. They were receptive to our ideas and ensured they were brought to life on the website. The delivery is usually on time, and if it is not, there is always great communication about it.

Clutch
Oscar Modigliani
Marketing Director, Dan John

Just a few of our favourite projects…