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Works

About

Functional Patterns

The Future of Human Health and Fitness

Shopify Plus

Functional Patterns, founded in 2009, is becoming the new industry standard of human health and fitness. They bring symmetry and muscular balance to people enabling them to move & look better.

Open Website

Achievements that we’re proud of

+38%

Conversion rate

+270%

Website speed

+23%

Engagement rate

Challenge

We needed to strike a balance between effectiveness in conversion and customisation within the limitations of Shopify Liquid. Moreover, reflecting the progressive essence of Functional Patterns through design presented an additional hurdle. Our solution involved strategic content placement, design solutions leveraging Shopify Liquid, and progressive visual storytelling to overcome these challenges.

Industry

Fitness

Service

Lifestyle

Services

Shopify Development

Shopify Liquid

UX/UI Design

What We Did?

We developed the website using Custom Fields in Shopify, allowing for tailored functionality and better user experience.

Conversion-Focused

Our solution leveraged well-known eCommerce strategies, incorporating elements such as red colour accents in the UI Kit, strategically placing them to catch the eye and guide users toward conversion. Additionally, we implemented discounts to create a sense of urgency and included customer reviews for added social proof, enhancing trust and credibility.

Educational Content

In our quest to promote fitness services, especially the innovative Functional Patterns, we understood the power of education. That's why we didn't just sell courses; we created an immersive experience. Picture this: dynamic videos, insightful eBooks, and expert tips, all carefully curated to ignite curiosity and empower potential customers. Because when it comes to fitness, knowledge is the ultimate motivator!

Regen Trainer Customiser

More than just courses, our client offers top-of-the-line equipment for training needs, including the Regen Trainer. To promote it, we created Tesla-like customiser, where every person can tailor-make the perfect Trainer to suit their preferences. Whether it's for in-home workouts or gym sessions, designed for women or men, our customiser ensures that every individual can create their ideal fitness companion.

Regen Trainer Customiser

The Results

Using best eCommerce strategies and meticulous execution, we achieved unprecedented conversion rates and expanded reach. User-centric design and immersive browsing experience enhanced engagement and drove measurable growth. This project sets a new standard for e-commerce success, showcasing Shopify's potential as a platform for service sales.

Happy customers, our biggest award!

As expected from the team, the project was completed on time and we launched the website earlier than expected. Our main goal was to improve the user interface and features of our web portal. The brand personality, look and feel of the brand were well expressed through various web portal strategies and applications, marketing ad campaigns and SEO content, resulting in a 270% increase in website traffic and a 2% increase in conversation rate.

Vincent Moine

Director, Beauty Company

What struck us most about Fourmeta was their unwavering commitment to meeting challenging deadlines and seamlessly aligning with our brand identity guidelines. They demonstrated a unique combination of creativity and technical expertise, which translated into exceptional web development and design solutions. Their dedication to innovative projects, like the Smarthost Interactive Map Platform, highlights their forward-thinking approach.

Aza Rahmanov

CEO & Co-Founder, Smarthost

What impresses us most about Fourmeta is their innovative approach to technology. They were among the pioneers in using Shopify's Hydrogen, aligning with our goal of delivering a unique and cutting-edge digital experience. The workflow between our teams was highly effective. Fourmeta Agency understood our vision and executed it flawlessly. They were receptive to our ideas and ensured they were brought to life on the website. The delivery is usually on time, and if it is not, there is always great communication about it.

Oscar Modigliani

Marketing Director, Dan John

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Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Functional Patterns

Achievements that we’re proud of